Natural Language Processing
Human language is astoundingly complex and diverse. However, technological expansion and greater dominance of Artificial Intelligence have helped resolving this ambiguity in language using Natural Language Processing (NLP) and machine learning. The focus of TechWorks.Travel is on high-end technology and revolutionizing the space of travel and hospitality.
TechWorks.Travel is now working with three of the world’s largest travel companies to custom-build state-of-the-art travel platforms by using high-end Machine Learning and Image Recognition solutions. Thus, it understands NLP meticulously and will be able to customize content based on traveller type as well as declutter the process for the stakeholders.
Using the NLP-ML in Hotel de-duplication, we organize diverse information and perform multiple functions. This is further followed by different techniques of similarity and then based on weights assigned to different options, the NLP-ML computes final similarity score. The NLP-ML feature is also used in Data Standardization and further enables the data consumer to analyse and use the given information in a consistent manner.
Additionally, NLP-ML plays a crucial role in review processing and generating insights. It performs contextual mining and extracts subjective information in source material, thus helping the business to understand the social sentiment of the product and brand.
Implementing NLP in the tourism industry can empower businesses to rationalize their operations as well as ameliorate customer experience by intelligently understanding the context and language. Altogether, NLP can help the massive travel industry by upgrading the booking experience, curating personalized tours, redefining the sightseeing experience and many such perks. Travelling is a highly emotional experience and has an endless choice of options that fit each requirement. Booking flights, hotels or planning a stay have entirely turned into an online experience.
Keeping this in mind, TechWorks.Travel is enabling the travel industry to adopt an AI first approach and personalizing experiences effectively. A lot of data is generated everyday, based on our travel habits which allows AI algorithms to pull out equal number of insights and transform them into customized experiences.
Rather than spending time and efforts on reading copious descriptions in the websites, conversational features can now reduce the amount of interaction required by factoring intent and context into the conversation. This is one of the many ways in which TechWorks.Travel uses NLP-ML and AI to add considerable weightage to all types of travel-related content.